CUSTOM SQUARESPACE DESIGN

And Then She Did

And Then She Did is a women’s hiking and empowerment experience based in Sedona, Arizona, founded by Sheila to guide women through transformative journeys in nature. Rooted in connection, courage, and self-discovery, the organization offers guided hikes and retreats designed to help participants embrace their next life chapter with strength and joy. This project centered on creating a soulful, inviting digital platform that captures the beauty of Sedona while amplifying Sheila’s mission of empowerment through the outdoors.

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A DIGITAL HAVEN FOR CONNECTION, TRANSFORMATION & ADVENTURE

The website was designed to mirror the essence of Sedona’s landscapes—warm, grounding, and expansive—while weaving in storytelling elements that inspire and empower. Featuring immersive visuals, detailed itineraries, and clear calls to action, the platform invites visitors to embark on hiking adventures that go beyond the trail.

The design balances practical functionality with emotional resonance: intuitive booking flows make it simple to join an adventure, while community-driven sections highlight shared experiences, reflections, and inspiration for those seeking growth through nature. The result is a site that feels less like a brochure and more like an open invitation to transformation.

PROJECT SUMMARY

This project delivered a soulful Squarespace website that balances warmth, clarity, and functionality to showcase And Then She Did’s women’s hiking experiences in Sedona. Optimized for both desktop and mobile, the platform features immersive imagery, inspiring storytelling, and detailed itineraries that guide visitors through each adventure. With easy booking, clear navigation, and a community-focused design, the site empowers Sheila to reach more women, foster connection, and expand her mission of guiding transformative journeys in nature. The final result is a digital presence that captures the spirit of empowerment and makes joining an unforgettable Sedona adventure effortless.