The Essential Pages Every Small Business Needs on Their Squarespace Website

If you're a small business owner, your website is often the first impression potential customers get of your brand. A well-structured site not only looks professional but also helps you attract customers, build trust, and generate leads.

Whether you're launching a new Squarespace site or improving an existing one, including these essential pages ensures your site is professional, user-friendly, and optimized for success.

As a Squarespace web designer, I help businesses create beautiful, high-performing websites that align with their brand and goals. In this guide, I’ll break down the most important pages your Squarespace website needs and how to optimize them for the best results.

1. A Strategic and Highly-Converting Home Page, Because Your First Impression (Really) Matters

Your Squarespace home page is the first thing visitors see, so it must instantly communicate your brand message and guide users toward the next step. A well-designed homepage should be clean, engaging, and conversion-focused.

Essential Elements for a Strong Squarespace Home Page:

• A compelling headline that clearly states what you do and who you serve. Example: "Custom Squarespace Websites That Help Your Business Stand Out."

• A short, engaging introduction that highlights your services or products.

• High-quality images or branding visuals that reflect your unique identity.

• Clear navigation to help users find essential pages like “About,” “Services,” and “Contact.”

• A strong call-to-action (CTA) encouraging visitors to take the next step (e.g., "Book a Consultation," "Shop Now," "Get a Quote").

Pro Tip for Your Homepage

Don’t overload your homepage with too much text—use whitespace strategically to make content easy to digest. Leverage Squarespace's pre-designed sections to create a structured layout that naturally guides visitors from top to bottom. Add a button-focused CTA above the fold to capture leads right away. Also, test your page speed using tools like Google PageSpeed Insights to ensure your homepage loads fast—slow load times kill conversions!

2. About Page to Tell Your Story and Build Trust

Your Squarespace About page should go beyond just explaining what you do. It should tell your story and connect with your audience on a personal level.

What to Include in Your Squarespace About Page:

• Your brand story – How and why did your business start?

• Your mission and values – What sets you apart?

• Photos and bios of your team to humanize your brand.

• Awards, press features, or recognitions to boost credibility.

Pro Tip for Your About Page

Your About page is not just about you—it should highlight how your expertise benefits your customers. Avoid writing a dry business history. Instead, craft a compelling narrative that answers: Why should someone choose you over competitors? Incorporate storytelling elements and add a testimonial or a video message to personalize the experience further.

3. Offerings Page to Showcase What Your Business Offers

Your Squarespace Services Page should clearly outline what you provide and why potential clients should choose you. If you sell products, your Squarespace e-commerce page should be easy to navigate and optimized for conversions.

For Service-Based Businesses:

• List each service with a clear description of benefits.

• Use Squarespace’s built-in booking feature to let clients schedule consultations.

• Add testimonials or case studies to show proven results.

For E-commerce or Product-Based Businesses:

• Organize products into easy-to-browse categories.

• Use Squarespace’s built-in product blocks for stunning layouts.

• Include customer reviews and star ratings for social proof.

Pro Tip for Your Offerings Page

Use Squarespace’s pricing tables and service block layouts to make information clear and scannable. If you offer packages, create tiered service levels to cater to different budgets and needs. For e-commerce, set up automated abandoned cart emails via Squarespace Email Campaigns to recover lost sales effortlessly.

4. Contact Page to Make It Easy for Clients to Reach You

A well-designed Squarespace Contact page removes any barriers between you and your potential clients.

Must-Have Features for Your Contact Page:

• Your phone number, email, and address (if applicable).

• A simple, user-friendly contact form powered by Squarespace Forms.

• Business hours to set clear expectations for response times.

• Links to social media profiles for easy connection.

• A Google Map integration (available in Squarespace) for local businesses.

Pro Tip for Your Contact Page

Don’t just add a form—make it conversational! Instead of a generic “Submit” button, use engaging text like “Let’s Talk” or “Get in Touch Today.” If you offer a free consultation, mention it directly on this page. Set up automated email confirmations using Squarespace’s built-in form settings so visitors know their inquiry was received.

5. Blog (or Resources) Page to Boost SEO Rankings, Offer Value to Your Clients, and Position Yourself as an Expert

A Squarespace blog isn’t just for sharing updates—it’s a powerful tool to establish expertise, improve SEO, and keep visitors engaged.

What to Post on Your Squarespace Blog:

• Industry tips and how-to guides to showcase expertise.

• Case studies and client success stories to build credibility.

• Company updates and announcements to keep clients informed.

• Answers to frequently asked questions to address concerns proactively.

Pro Tip for Your Blog or Resources Page

Write blog posts targeting long-tail SEO keywords that your ideal customers are searching for. Use Squarespace’s built-in SEO settings to optimize meta descriptions, slugs, and image alt text. To increase engagement, embed Squarespace’s email newsletter signup forms on blog posts to convert readers into subscribers.

6. Testimonials or Reviews Page to Build Trust with Social Proof

Potential clients want to see real success stories before making a decision. A dedicated Squarespace Testimonials page adds credibility and helps convert visitors into customers.

What to Include on Your Testimonials Page:

• Written customer testimonials with names and photos.

• Before-and-after case studies showing results.

• Video testimonials for maximum authenticity.

• Third-party reviews from platforms like Google or Yelp.

Pro Tip for Your Testimonials or Reviews Page

Don’t just list reviews—add visuals! Use before-and-after images, case study infographics, or video testimonials to create a stronger emotional connection. Incorporate Google Reviews and Yelp embeds directly onto your Squarespace page for authenticity.

7. FAQ Page to Answer Most Frequently Asked Questions and Improve User Experience

An FAQ page on Squarespace saves time by addressing common customer concerns upfront.

Common FAQs to Include:

• Pricing and payment options

• Shipping and return policies (for e-commerce)

• Service process and turnaround times

• Technical support or troubleshooting tips

Pro Tip for Your FAQ Page

Structure your FAQ page using Squarespace’s Accordion Blocks to keep it visually clean and easy to navigate. Add a search function so users can quickly find answers. If customers frequently ask about pricing, link to your services or product pages directly within the FAQs to encourage conversions.

8. Privacy Policy, Cookie Policy, and Terms of Service, and other Relevant Legal Pages for Legal Protection and Transparency

If you collect customer data, process transactions, or use third-party integrations, your Squarespace Privacy Policy and Terms of Service pages are essential.

What to Cover:

• How you collect and use data (especially with contact forms and email lists).

• Third-party integrations like Stripe, PayPal, or Google Analytics.

• Website usage policies to set expectations for visitors.

Pro Tip for Your Privacy Policy and Terms of Service Pages

Use a Squarespace GDPR compliance banner if you collect user data via cookies. Customize privacy settings in Squarespace Analytics to control what data you track. If selling digital products, specify refund and copyright policies clearly to prevent disputes.

Final Thoughts

A well-crafted Squarespace website not only enhances your brand’s credibility but also provides a seamless, user-friendly experience that turns visitors into loyal clients.

As a dedicated Squarespace web designer, I specialize in creating stunning, high-converting websites tailored to meet your business goals and vision.

Let’s work together to build a Squarespace website that your business deserves.

Contact me today to get started.